南岳衡山生态旅游产品设计研究

Abstract:

Ecotourism is a new mode of tourism prevalent in the world as well as a general trend of sustainable tourism development.Abundant in characteristic ecotourism resources,Mountain Hengshan boasts of a unique advantage in promoting ecotourism.This paper discusses how "Green Mountain Hengshan" should design its ecotourism products in the light of local conditions as well as map out five special ecotourism routes and develop six ecotourism products,which should have a particular meaning in promoting its brand image and enhancing its sustainable tourism development.