基于游憩视角下山城步道体验提升策略研究——以重庆第三山城步道为例Study on the Promotion Strategy of Mountain City Walkway from the Perspective of Recreation—A Case Study of the Third Mountain City Walkway of Chongqing
DOI: 10.12677/MOM.2020.102004,PDF, HTML, XML, 被引量 下载:976 浏览:3,092 科研立项经费支持作者: 高 源, 张云耀*：重庆师范大学地理与旅游学院，重庆 关键词: 游憩；山城步道；重庆；Recreation； Mountain City Walkway； Chongqing
摘要: 本研究基于游憩视野，选择重庆第三山城步道为研究对象，采用实地调研和理论研究的方法，针对山城步道的游憩体验进行了SWOT分析，并结合山城步道特征以及五感体验刺激的方法，从山城步道的步行系统、步行环境、文化与自然景观特色、配套基础设施、生态环境等角度，提出了山城步道体验提升的路径，满足人们对步道本身日益增加的游憩体验需求，有利于重庆“山城步道”品牌塑造，希望有助于对同类型山城步道的游憩体验设计和发展提供一些参考。
Abstract: Based on the recreational vision, the third Mountain City Walkway in Chongqing is selected as the research object, and the SWOT analysis of the recreation experience of the Mountain City Walkway is carried out by using the methods of field investigation and theoretical research. Combined with the characteristics of mountain city walkway and the method of five senses of experience stimulation, this paper puts forward the path of mountain city walkway experience promotion from the aspects of walking system, walking environment, cultural and natural land-scape characteristics, supporting infrastructure, ecological environment and so on. It is benefi-cial to the brand building of “Mountain City Walkway” in Chongqing to meet the increasing de-mand of people for the recreation experience of the track itself, and it is hoped that it will be helpful to the design and development of the recreation experience of the same type of moun-tain city Walkway.
文章引用：高源, 张云耀. 基于游憩视角下山城步道体验提升策略研究——以重庆第三山城步道为例[J]. 现代市场营销, 2020, 10(2): 26-31. https://doi.org/10.12677/MOM.2020.102004
1. 绪论
由于城市化的不断发展，人民生活质量也不断提升，休闲意识也逐渐增强。在面对压力和繁忙的工作之外，人们更需要释放压力，放松自我，消除疲劳，渴望在不断发展的城市中，体验轻松、自然、趣味的游憩活动。重庆市政府现已出台《重庆市城市提升行动计划》，其中提到丰富慢行系统“毛细血管”，打造“山城步道”特色品牌，将山城步道与历史人文相结合，打造精彩的城市步道体验路线。因此，规划适合休闲度假的山城步道旅游资源、打造良好的山城步道游憩体验环境，提升整体步道体验是旅游城市面对休闲时代场地旅游发展的必然 [1]。